We combine our passion for football with smart technology that makes performance visible. Clear. Concrete. Actionable.
We provide football teams, and clubs of all levels with the tools and insights to get the best out of themselves – on and off the pitch.
Our goal is clear: more enjoyment, better performance.
We are building an innovative ecosystem where technology, training, and equipment come together.
In this, data is not the goal, but a means to enable fair, ethical, and sustainable development in football.
For too long, football development relied on gut feeling and manual work. Too often, coaches missed out on opportunities due to a lack of insight. We believed it had to change — smarter, fairer, and more accessible.
That’s why we combined technology and coaching into one platform that works for anyone ready to take the next step.
The One To Watch was founded by a team that knows football from the inside out:

A driven football coach with a passion for smart, data-driven coaching.

Former professional footballer for clubs such as Manchester United and AC Milan, and former coach at Feyenoord and Reading FC. He understands better than anyone what it takes to truly develop talent.

With years of experience in youth development and scouting across both amateur and professional levels.
To equip every club and coach — from grassroots to the Eredivisie — with the tools to train smarter, play better, and continue growing.
That’s why we’re building The One To Watch.
For you. For your club. For the future of football.